So what is this inbound approach? Instead of purchasing ads and email lists, inbound and content marketing focus on creating informative content that attracts visitors to your website where they can learn more about your product, services and differentiators. The content includes blogs, webinars, white papers and good, old- fashioned quality copywriting that help buyers make choices no longer based on advertising, but on solid information instead.
Why does Content Marketing Matter—Especially for Local Businesses?
Content Marketing ultimately drives searches to your website. As we explained in SEO 101, Google determines search rankings based on the amount of quality information that your website includes as it relates to a particular search phrase or word. Many national businesses have large websites with a lot of inbound links from blogs, social media sites, business directories and more. These national brands have local franchises, offices or stores that compete for search traffic with smaller, regional companies.
With quality content, local organizations can use their community insights and networks to capture web traffic and make inbound marketing a champion tool for increasing website visitors, foot traffic and, ultimately, sales.
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Ready to Start with Inbound?
To help you get started, A-LINE has put together a simple guide explaining the tools and processes that drive successful content marketing programs. Click here to access your free guide and begin attracting customers based on your winning insight alone!
Here at A-LINE Interactive, we are constantly evaluating, reviewing and questioning our marketing decisions. Over time we've realized that other local organizations are asking a lot of the same questions. In order to better serve our friends, clients and the Upstate community, we're writing and sharing a monthly marketing tip. In these, we'll share our thoughts on how to optimize a particular component of interactive marketing strategy, giving you some helpful tools to boost your company's online presence and increase the effectiveness of your efforts.
It's free advice to help local organizations find their way in interactive marketing. It's also our small way of saying "Thanks" to individuals and businesses that also love the city we call home.
