"a few tips on how to create calls-to-action that get people clicking and wanting more"
We get a lot of emails in our in-boxes these days. Marketers are trying everything from convincing us to buy updated wheels for our bikes, to sample their new beers, to donate to their good causes. (And that's on a good day.) As more and more messages come in, it's easy to skip over even the most relevant message (and, if you're wondering, every one of the above would be something we'd be interested in!)
So what makes an interactive marketing message stand out and effectively gets folks to become customers, fans and supporters? We think it all starts with one simple little trick: Tell Them What to Do. Or, in marketing agency speak: have a call to action.
Calls to action should be on every email you send, nearly every page of your website and at the end of every blog you post. In fact, almost every bit of internet marketing you do should have one. But before it seems to simple, we have a few tips on how to create calls-to-action that get people clicking and wanting more.
1. Tell Me What it Does
A good call to action is succinct and to the point: Download Now. Shop Now. Purchase Tickets. Donate Online. You know exactly what to expect when you click on the button or link.
2. Make it Easy to Find
We're all short on time these days. As such, an effective call to action isn't going to be buried below a ton of content. It should be easy to spot, often as a visual button, and often at multiple places on the page – near the top of the content as well as at the conclusion.
3. Deliver What You Promise
You've successfully gotten customers to click. Want to make it happen over and over again? Deliver what you promised! Make certain that the pages to which your buttons point are directly relevant to the prompt you provided and don't just direct links straight to your home page. You'll build trust with the customer and increase the chances of them visiting again and again.
Ready to see how an updated approach to your marketing calls-to-action can increase your leads and sales? Contact A-LINE Interactive today and we'll deliver on our promise to help your promote your business online in engaging and memorable ways.
