Our Insights on Web Design, Interactive Marketing and Life
October, November and December are my favorite months to live in Greenville, South Carolina. By early November, the leaves are changing colors and the air is finally crisp – perfect for bike rides, strolls downtown, and hiking. Nighttime is chilly enough for s’mores around a backyard fire pit or cam… read morePosted in
Written by Drew Refshauge on October 27th 2017.
Search Engine Optimization (SEO) is often confusing or frustrating to people who aren’t practicing it every day. Sometimes I’ve heard SEO talked about like it’s an illusive state of Zen that people want their website to achieve.
This happy place exists; however, it’s not finite. SEO Zen is achiev… read morePosted in Website Design and Development
You’ve likely noted the growing popularity of Instagram, the photo-sharing social media platform known for selfies, food photos and travel pics. But have you thought about adding Instagram to your company’s marketing strategy? Remember, just because “everyone’s doing it” doesn’t mean it’s right for … read morePosted in Interactive Marketing
Written by Drew Refshauge on September 13th 2017.
The siren call of Western North Carolina is always in my ears. It’s a beautiful play land that lures you in – and once you’re there, I believe your life is richer and you’re changed for the better.
As the weather cools down and the leaves turn vibrant hues, there are so many fun things to do outs… read morePosted in Inside ALINE
By now, most people realize that “content is king” – a phrase used to highlight that good copy, compelling stories and strong topics, organized well, is what makes websites and social media truly succeed. But while the phrase may be easy to master, the skill of writing well for digital content takes… read morePosted in Interactive Marketing
Clearly, fall is made to spend in Clemson. Even the leaves turn orange! And while the town is small, when the students are at the university, and it’s still warm enough to be outside, the streets, lakes, ball fields and hiking trails are bustling with happy people ready to give you a smile or shout … read morePosted in Inside ALINE
Much like committing the time to an extended vacation or taking the plunge on a new professional opportunity, there’s rarely a clear “good time” to rebrand your company. We’re all far too busy to have such a disruption to our day-to-day lives and to-do lists. But sometimes, you’re forced to do it—an… read morePosted in Interactive Marketing
As a marketing communications and web development project manager, I have to keep up with current events and industry trends in order to strategize with and counsel clients in a rapidly changing world.
Unfortunately, with the proliferation of social media, it doesn’t take thousands of years to be… read morePosted in Interactive Marketing