Our Insights on Web Design, Interactive Marketing and Life
Written by Drew Refshauge on September 13th 2017.
The siren call of Western North Carolina is always in my ears. It’s a beautiful play land that lures you in – and once you’re there, I believe your life is richer and you’re changed for the better.
As the weather cools down and the leaves turn vibrant hues, there are so many fun things to do outs… read morePosted in Inside ALINE
By now, most people realize that “content is king” – a phrase used to highlight that good copy, compelling stories and strong topics, organized well, is what makes websites and social media truly succeed. But while the phrase may be easy to master, the skill of writing well for digital content takes… read morePosted in Interactive Marketing
Clearly, fall is made to spend in Clemson. Even the leaves turn orange! And while the town is small, when the students are at the university, and it’s still warm enough to be outside, the streets, lakes, ball fields and hiking trails are bustling with happy people ready to give you a smile or shout … read morePosted in Inside ALINE
Much like committing the time to an extended vacation or taking the plunge on a new professional opportunity, there’s rarely a clear “good time” to rebrand your company. We’re all far too busy to have such a disruption to our day-to-day lives and to-do lists. But sometimes, you’re forced to do it—an… read morePosted in Interactive Marketing
As a marketing communications and web development project manager, I have to keep up with current events and industry trends in order to strategize with and counsel clients in a rapidly changing world.
Unfortunately, with the proliferation of social media, it doesn’t take thousands of years to be… read morePosted in Interactive Marketing
Recently A-LINEr co-founder Charles Refshauge spent some time in the studio with South Carolina Business Review's Mike Switzer in Columbia, SC.
In this short interview, Charles shares thoughts on the state of digital marketing in 2017 and how A-LINE is growing with it.
Posted in Interactive Marketing
During a recent marketing review with a client, their results showed they weren’t reaching female audiences. We asked if this was by design and learned it wasn’t. The client definitely didn’t want to alienate part of their customer base and began adjusting their marketing efforts.
Successful mark… read morePosted in Website Design and Development
To share their passion for art collection with the community, the Henderson and Kunkler families launched H+K Gallery in downtown Spartanburg in 2015. While A-LINE had the pleasure of developing a brand image to illustrate their love of Southern art and style, H+K came to us with an agreed upon name… read morePosted in Interactive Marketing | Website Design and Development