For more than 50 years, family-owned Hodge Floors has provided high-quality carpets, rugs and floors, always paired with personalized service, to homeowners and businesses throughout the Upstate of South Carolina. As the showroom added furniture to its offerings and thus became “more than just carpet,” the company was ready for a new website, increased online presence, interactive marketing solutions and an overall promotional strategy to reach new clients.
A new, interactive website featuring the company's extensive product offerings and expertise, coupled with a strategic marketing plan, would position Hodge Floors for another 50 years of success.
+ Brand Positioning & Development
+ Website Design & Development
+ Strategy Recommendations
+ Content Creation, Organization & Editing
+ Content Marketing Plan & Support
+ Interactive Marketing Strategy Recommendations
+ Marketing Plan & Support
+ Social Media Marketing
+ Search Engine Optimization (SEO)
In a new website, marketing materials and social media sites, A-LINE embraced the local feel of Hodge Floors while showcasing the store’s extensive product offerings and outstanding service. We created a website that modernizes the brand while still offering the local, hometown service that is the benchmark of the store. Interactive marketing solutions ensure that the company’s product offerings – from commercial flooring to area rugs to sofas – reach target audiences and bring in shoppers.
Hodge Floors’ website needed a way to display online the extensive offerings found in its expansive showroom. We designed a custom product slider for the website that would catch the eye of online users and encourage browsing. Paired with a new blog full of design tips and home decor ideas, the website joins the interactive online conversation about home design and shopping ideas.