How to Catch, Interest and Amaze your Audience -- and Be a GOOD Advertiser

How to Catch, Interest and Amaze your Audience -- and Be a GOOD Advertiser

Recently a young woman in middle school shadowed me for a day to explore the life of an “ad exec.” I learned a lot from Julia Rose. While she offered to be my “personal assistant” – which would have been awesome - instead, I suggested she put her skills to the test and create her first blog post. So, without further ado, I’m humbled to introduce Miss Young Advice.

How to Catch, Interest and Amaze your Audience -- and Be a GOOD Advertiser
By: Miss Young Advice, aka Julia Rose Harmon

People think they know what an advertiser does: make phone calls, design posters, and that anyone can do it. Well…those people would be surprised to hear what you should do to be a GOOD advertiser and all the special tools to know about. After you learn them, you’ll be ready to be a professional advertiser.

  1. Making the buyer interested. Everyone loves fireworks, beautiful colors and sparkly…anything! But how does this relate to advertising? When you add things like GIFs and cool special effects on your presentations or ad campaigns, it shows how creative, fun, and useful these people are. It shows the client that you can be counted on to sell their product, are professional, and that you have that spark that is hard to say no to.
  2. Meeting and connecting with your client. No one likes that pushy overselling person that calls you and asks you to buy something. People like it when you ask about their day and don’t call on your cell phone, but instead, want to meet. It shows that the person wants to connect with you, and it makes the buyer trust the seller to give them a good product. Also on a side note, if you meet someone, make sure you stand tall, and shake his or her hand firmly. No one likes a floppy handshake. If you do that it makes you look unprofessional and not confident.
  3. Jingles, Slogans & Songs -- Oh my! The last piece of advice I would give an advertiser, just starting out, is the most important thing that you should know. Jingles and slogans are a big part of the advertising industry. This tactic works for anyone 2 to 100 years old because the person will remember your product and want to buy it because you had such a catchy slogan or song. Think of all the super popular places that have well-known slogans or catchy phrases that everyone loves. McDonald’s, Walmart, and Coca-Cola, are just prime examples of this tactic. So if you want a buyer, get a flyer, and be a writer! See, it’s easy to make a slogan.

I hope this helps you get started on being a GOOD advertiser! 

Sincerely,
Miss Young Advice

P.S. If you have any questions, go to the websites below to learn more:

  1. Learn How to Become: Advertising Degrees & Careers: How to Work in Advertising
  2. The 6 Most Effective Types of Social Media Advertising in 2018
  3.  23 Creative Advertising Ideas That Actually Work
Posted in Inside ALINE

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