H + K Gallery was set to open in May 2015, adding a stunning new art gallery to downtown Spartanburg. The gallery would feature Southern art, host events, and play an important role in Spartanburg’s arts scene and as a downtown destination. To announce the gallery, its offerings and its location, H + K needed a complete marketing package, including a logo and brand, a gorgeous website, and the full support of social media and print marketing materials. A-LINE was thrilled to meet the challenge of positioning a new, family-owned business for success.
+ Website Design & Development
+ Custom Programming
+ Brand Positioning & Development
+ Social Media Plan & Marketing Support
+ Special Initiative Branding & Advertising
+ Print Collateral Design
As a new business, H + K Gallery was starting from the beginning, so A-LINE kicked off its strategy with a brand-positioning statement, using this summary of the gallery and its vision to frame all future efforts. We then designed a sleek new logo and overall look for the gallery’s marketing pieces. Next came a hard-working website—one that would be visually stunning, clearly organized and feature the artists and their work, yet remain easy to update on the back end. We designed new boxes integrating photos of art and artists’ bios, and wrote sparkling copy for every page of the site. Finally, we supported the gallery’s opening and other events by designing customized invitations, business cards, Facebook invites, and other print collateral and social media pieces. The end result was a strong visual presence and a strong physical presence for the gallery in Spartanburg and throughout the Southeast.
A-LINE was originally founded to help promote Spartanburg small businesses. As we’ve grown, we haven’t lost our passion for helping to grow the city that we first called home. Working alongside a family as they opened a gorgeous new gallery in Spartanburg’s expanding downtown was an inspiring project. H + K Gallery now stands as a gem of downtown, attracting and influencing visitors from the South and beyond. We’re honored that our work has helped to share Southern Art and Spartanburg culture.