branding & 
logo design

strategic design to tell your organization’s story

Healthy Smiles

Healthy Smiles

Healthy Smiles needed to build a brand identity that would be visible in Spartanburg and support the organization's communication efforts. We helped them create a logo they could be proud of.

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Saluda Grade Trail

Saluda Grade Trail

We worked with the SGT team to establish a brand and website to communicate updates on the creation of the new rail trail of the Upstate.

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Movement 2030

Movement 2030

Movement 2030 wanted a dynamic brand that could be recognized across Spartanburg. We made it happen.

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Cedar Spring

Cedar Spring

ALINE created a modern and friendly new logo that perfectly embodies the Cedar Spring name.

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Hub City Roots

Hub City Roots

ALINE was honored to design the new Hub City Roots logo to help support their mission to strengthen the local food system.

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Hand in Hand

Hand in Hand

As a newer organization, Hand in Hand needed a visual identity to represent the heart of their mission. ALINE was thrilled to create a logo, brand and website that will showcase their good work to the community.

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Wood Creek

Wood Creek

One of our recent rebrands was for Wood Creek Dental. We paid homage to their historic roots with a modern take on the antique wood duck used in their original logo.

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TSAChoice

TSAChoice

An established brand in the Carolinas and beyond, the TSAChoice team was looking for an updated brand to communicate their customer-focused approach to providing best-in-class technology services.

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As part of ALINE’s full brand-development process, we work with clients to create the imagery and text that help tell your organization’s story. From icons to fonts, images to colors, our skilled designers create the look and feel of your brand in a way that connects with your audiences.

All of our branding design starts with research and the creation of key foundational documents. Once we understand your organization, its goals and its audiences, we can then create the icons, colors and text that capture what makes your organization unique. Our process includes various logo explorations, color explorations, and tagline creation, as well as a full logo-usage guidelines sheet and all necessary files for digital and print usage.

And ALINE doesn't wash our hands and walk away once we launch a new brand. ALINE recognizes that the best brands have long-lasting resonance. So we provide tools that continually monitor and assess the effectiveness of the brands we create, adapting as needed and always delivering fresh, smart messaging to your audiences.

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ALINE delivers:

  • positioning statements
  • visual identity explorations
  • logo designs
  • photo guidelines
  • voice guidelines
  • brand roll-out strategies

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Stories Worth Celebrating

In our more than 10 years, ALINE has partnered with local, regional and national companies and nonprofits to tell their stories online, in print and with customers. We love to see our logos out in the wild, and we love to watch our clients grow and reach their goals. Follow the link to celebrate along with us some of the great brand stories we've been able to tell.

Our Work

Wade's Website
Wrong Way Campground
Ohlins USA
Movement 2030
Hub City Roots
Wades Restaurant
Access Health Spartanburg
Spartanburg Memorial Auditorium
Habitat for Humanity Spartanburg
Hodge Floors
Ballet Spartanburg
Partners for Active Living
Kids Clubs
Fretwell
Davidson River Outfitters
Spartanburg Water
Little River Roasting
The Hub and Pisgah Tavern
Hub City Writers Project
Hub City Hog Fest
Correll Insurance Group
Spartanburg Area Conservancy
Upstate Forever
Saluda Grade Trail
Cannon Roofing

ALINE Insights

Things change fast. Our team stays on top of the trends, changes, and new tools that are shaping the world of digital marketing. Read up on the latest ways we're helping clients and the cool things we're doing in our communities.

let's talk

We love making new connections in Spartanburg and throughout the Southeast. Want to talk with us? Got a great idea? Need some help with a project? Drop us a line here, and we’ll get back with you to learn more.

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let's dive in

We value relationships, so we believe in getting to know each other first. We offer up to 2 hours of free consultation time to dive into your project and discuss how ALINE can help your organization grow.

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